Free cones at Ben & Jerry’s!
Ben & Jerry’s Free Cone Day is an annual celebration at Ben & Jerry’s Scoop Shops internationally. Free scoops of ice-cream were given out, all day long, from 12pm to 7pm. What’s more, it not only one outlet, but nearly all the outlets in Singapore are participating! (Except those at Jurong BirdPark, Night Safari, Sentosa, Singapore zoo) The first ever Free Cone Day was held in 1979, a year after Ben & Jerry opened their shop in Vermont, USA. It is a day to appreciate customers, thanking them for their support!
Youth.SG thinks it is a good marketing strategy! Despite the long queue, it only took us 10 minutes to reach the end of the queue. What really impressed us was the way that the Ben & Jerry crew were trying to hype up the atmosphere. At 11.59 am, they started counting down and someone shouted “Let’s count together! 10, 9…” They also had mascots such as the cow with a big udder and a balloon-making man entertaining the crowds who were in the queue. This definitely heightened the mood of the people in the queue, and got most people excited about getting their free cone.
One commendable point to note: The crew was lively and well organised! All of them were wearing a “Free Cone Day” T shirt accompanied by caps! Clad in different colours, and with smiles planted on their faces, you wouldn’t have thought they were working.
Of course, the customers naturally smiled when they received their free cone! Youth.SG ambushed three girls who were happily eating their ice creams. Serene and her two friends were pleased to have their Chocolate Chip Cookie Dough, Chocolate Fudge Brownie and Strawberry Cheesecake. They started queueing at 11.45am, 15 minutes before the count down. Looking at how they enjoyed their ice cream, Youth.SG thinks that it was worth the wait!
Anybody went for the free cone day?
Popularity: 24%
April 18th, 2007 at 3:01 pm
i didn’t go!
April 18th, 2007 at 5:02 pm
i went! but the queue was so long i gave up -_-
April 18th, 2007 at 5:29 pm
haha u shld have queue! it took us about 15 min. but i think different outlets had different lengths of queues
April 18th, 2007 at 10:26 pm
i also went after school at 6+ the queue was to the TOILET LARH! den was like.. wahh where\’s the end of the queue and decided to give up. since i shopped toy\’r\’us for 10 mins and popular for 15 mins. my friend\’s location was not much of a difference. i gave up completely. HAHA. i\’ll be sooo free to queue again and again next year!!
April 18th, 2007 at 11:23 pm
This year they didn’t collect donations for charity leh. Past few years they did. Want to donate also cannot. I think it’s a good idea to do something for charity at the same time.
April 19th, 2007 at 12:27 am
yk: u interested in doing charity work?
There are many such opportunities at the National Volunteer & Philantrophy Centre - www.nvpc.org.sg
Do visit their website to find out more.
Singapore need more kind people like u man.
April 19th, 2007 at 1:31 am
yk: the branches managed by the happy pple co did raise money and awareness for our adopted charity, amazing kidz.. a charity for brain injured children. they were raising money to build a therapy centre.
April 19th, 2007 at 2:05 am
I had free cones in North Carolina! The staff here was awesome and we had a LIVE BAND! Totally hawt. The queue snaked along Franklin Street but we only had to wait 10 minutes for a cone. Yummy!
April 19th, 2007 at 2:39 am
[…] I am assuming that there is either a limit or date due. I pity those people giving out the BJs. Must be very sian lor. Whole day do nothing but give out BJs. If you are interested, here’s where you can get your free BJ. […]
April 19th, 2007 at 10:09 pm
haha woah its cool to know that the whole world gets free cones!
April 19th, 2007 at 10:17 pm
i want a free cone too
April 20th, 2007 at 3:30 am
Free dioxins, anyone?
& in case you’re wondering what this kitty’s going on about, you probably missed the news couple years back.
http://womenshealth.about.com/library/weekly/aa111699.htm